The complete match type performance study: The best match types by bid method

September 16, 2025 Brad General, Google ads insights, Keywords

There’s been considerable speculation that Google Ads will remove match types entirely. However, marketers must manage accounts based on what works today, not what might work in the future. We analyzed extensive Adalysis data to show how match types are performing right now. Since match types behave differently based on your bid method, we’ve also […]

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Seven reasons PMax is stealing your Search impressions

February 27, 2025 Brad General, Google ads insights, PPC management

PMax and Search can work together effectively — if managed correctly. If not, PMax can cannibalize impressions from your Search campaigns, hurting overall account performance. Our recent research showed that: 67% of PMax campaigns have search terms that overlap with Search campaigns. When search term overlap exists, PMax has more impressions 61% of the time. […]

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Is Performance Max cannibalizing your Search ads? A deep dive into search term overlap

December 12, 2024 Brad General, Google ads insights

Understanding how Performance Max (PMax) and Search work together can be challenging. Is PMax cannibalizing Search ads? Google Ads doesn’t make auditing PMax search term data easy, requiring extensive downloading and spreadsheet analysis to identify meaningful trends. That’s where our research at Adalysis comes in. Through our PPC management platform, we have access to unique […]

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How to use impression share analysis to get more Google Ads conversions

March 20, 2024 Brad General, Google ads insights

Impression share analysis is a diagnostic tool that helps you determine how to increase conversions for your current keywords. Let’s look at how to analyze this data to get more from your account. Impression share (IS) is the percentage of times your ad was displayed compared to how often it was eligible to be displayed. […]

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RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength

April 5, 2022 Brad Ads, General, Google ads insights

In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength.  In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]

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RSA Optimization Series: Part 2 – Learn to Create and Test RSAs in Google Ads

February 23, 2022 Brad Ad testing, Ads, General, Google ads insights

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]

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Finding Competitive & Data Insights using the Auction Insights Report

November 9, 2021 Brad General, Google ads insights, PPC management

The Auction Insights Report found within Google Ads can tell you a lot about your competition. You can see your primary competitors across your account or by campaign and then use that data to do a full ad analysis for your messaging and ad testing. Trending this data weekly can help see if your competitor’s […]

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Get your free Google Ads audit

October 15, 2021 Brad Google ads insights, PPC management

We’ve launched a free audit tool that you can use to understand your account and its opportunities. With the report, you can easily: Understand how well your account is performing Find new optimization opportunities Receive instant reports to share with your team or clients Download the audit to include in new client proposals The audit […]

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Working with Google’s Broad Match Modifier & Phrase Match Changes

February 5, 2021 Brad General, Google ads insights, PPC management

Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]

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Quickly Adapt Your PPC Messages

Adapt Your PPC Messaging to the Current Shifting Consumer Behavior

September 16, 2020 Brad General, Google ads insights

We recently presented a deck at the Google Marketing Conference that looks at how to adapt your PPC messaging during Covid-19. As consumer behavior and their search patterns have changed during these times, PPC marketers must also adapt to their customer’s needs. We’ve included the full video along with the written transcript. We hope you […]

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