Is Performance Max cannibalizing your Search ads? A deep dive into search term overlap

December 12, 2024 Brad General, Google ads insights

Understanding how Performance Max (PMax) and Search work together can be challenging. Is PMax cannibalizing Search ads? Google Ads doesn’t make auditing PMax search term data easy, requiring extensive downloading and spreadsheet analysis to identify meaningful trends. That’s where our research at Adalysis comes in. Through our PPC management platform, we have access to unique […]

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Should you remove redundant keywords?

July 3, 2024 Brad General, Keywords, PPC management

Are your search campaigns clashing with PMax? Find out if removing redundant keywords is the right move for your PPC strategy. On your recommendations tab in your Google Ads account, you’ve probably seen this very common suggestion: Remove redundant keywords. Should you follow it? Will it help or hurt your account, especially with how many match […]

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Five steps you should take before using broad match keywords

April 30, 2024 Brad General, Keywords, PPC management

Google has once again ramped up its push for advertisers to use broad match across their accounts, regardless of the circumstances. While broad match operates differently from other match types, these differences aren’t always beneficial. There are five steps we’d recommend to make sure the switch works for you, starting with understanding how broad match […]

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How to use impression share analysis to get more Google Ads conversions

March 20, 2024 Brad General, Google ads insights

Impression share analysis is a diagnostic tool that helps you determine how to increase conversions for your current keywords. Let’s look at how to analyze this data to get more from your account. Impression share (IS) is the percentage of times your ad was displayed compared to how often it was eligible to be displayed. […]

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Learn the intricacies of Target vs Max CPA and ROAS bidding [Video]

January 18, 2024 Brad General, PPC management

Target and Max CPA/ROAS are the most common automated bid solutions for Google Ads accounts. However, subtle differences between these systems can lead to dramatically different results. In our latest SMX session, we covered target vs CPA bidding. This video will help you decide which bid solution to use based on your budget, targets, and […]

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Six common PPC predictions that won’t come true in 2024

December 5, 2023 Brad General

It’s that time of the year when we start thinking about what’s coming next. While making predictions for the upcoming year is very common, we decided we’re going to talk about common predictions that we do not think will happen next year. Match types are Removed Google has been exceptionally lenient in how they are […]

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Join us for free at SMX Next on November 14-15

November 8, 2023 Brad General

SMX Next is fast approaching, and best of all – it is free! Brad will be speaking in the session: It takes two: Finding the balance between automation and creativity. The session will cover: How does target vs max CPA/ROAS bidding really work? This is an expansion of our recent article on the subject. Working […]

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How audience bid adjustments work with Target CPA & Target ROAS bidding

October 31, 2023 Brad General

Most of the time, accounts that are using smart bidding (i.e. automated bidding) ignore bid adjustment. This is because most bid adjustments aren’t compatible with automated bidding. If you are using “max” bidding, then you can’t use bid adjustments (with the exception of max clicks, which we are not discussing today). If you are using […]

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Google Ads bid strategy: when to use Target vs. Max CPA & ROAS

October 17, 2023 Brad General, PPC management

Table of Contents What is Max Conversion & Conversion Value Bidding? What is Target CPA & Target ROAS Bidding? The Pros & Cons of Max Bidding The Pros & Cons of Target Bidding Our General Rules for Which Bid Method to Use Target and Max bidding are separated by a single checkbox. However, the implications […]

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How to Test RSAs like a Pro

Watch our SMX Advanced session: how to test RSAs like a pro [Video]

October 3, 2023 Brad Ad testing, General, PPC management

At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session 🙂

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