Ad extensions analysis thumbnail

Easily Analyze Your Ad Extension Usage

July 5, 2016 Brad General

Ad extensions are a crucial part of your AdWords account. You must use them and have them – that’s a given. Most advertisers know and understand extensions these days. However, what we find is that while almost everyone is using them; most accounts have missed applying them to a few campaigns. It might be that […]

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Creating tests by label thumbnail

How to Test Image Ad Themes Across GDN

June 30, 2016 Brad Ad testing

Image ads are often more difficult to test than text ads as, with image ads, you’re rarely just testing ad 1 versus ad 2. With image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size. For instance, you […]

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Google calendar as valuable PPC tool thumbnail

Our Favorite PPC Tool: We’ve Been Using it Consistently Using for 15 Years

June 23, 2016 Brad General

I’ve been involved in PPC since 1998; and over those years I’ve used a lot of PPC tools from GoToast to PAD to Omniture and many more. There’s one tool that I started using for PPC in 2001 and I’m still using it today: My Calendar. Now most people don’t consider this a PPC tool; […]

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Result of RLSA mistake thumbnail

Avoid This Common (and devastating) RLSA Mistake

June 16, 2016 Brad Google ads insights

We’re a big fan of RLSAs (remarketing list for search ads). If you’re unfamiliar with RLSAs; they allow you to group website users into Audiences and then apply one of the following techniques to the audience: Change bids Expand keywords Use different ads Use DSAs for previous visitors only Any combination of the above As […]

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N-Gram

Analyze Your Query Data in a Brand New Way: N-Grams

June 15, 2016 Brad Search terms

We’re on a quest to make managing your overwhelming amount of PPC data much easier. This technique can help you in both Google AdWords and Bing Ads to find negative keywords and insights into your own data. It’s already easy to manage ads, quality score, and make bulk ad changes within Adalysis. We’ve just launched […]

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Dependance of conversion rate on Quality score

Is your B2B company using the right ad strategy?

June 2, 2016 Brad Ads, Google ads insights

B2B (business-to-business) companies often struggle with quality score and ad writing. They often compete against B2C companies for the same keywords, but only want to target a small segment of the actual search audience. For instance, take the term ‘safety gates’. The most common searcher for this term is a consumer looking for a pet […]

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Why You Should Always Run Multiple Remarketing Offers

May 24, 2016 Brad Google ads insights

Searchers don’t search for the same keywords over and over and over again. People search once, maybe twice, on the same keyword and that’s it. This means that if you are customizing your ads by ad groups (and have good account structure so that the ads are highly related to the keywords and random keywords […]

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Dependance of ROAS and number of orders per month on bid type

When Accounts Should Abandon ROAS for CPA Bidding & Testing

May 17, 2016 Brad Google ads insights

When you work in ecommerce, the name of the game is ROAS (or ROI, depending on your definitions) management. You deal in margins, hard costs, and you need to ensure that your bidding and testing is accounting for these margins. However, there are times when ROAS fails; and I want to take you through a […]

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Ads test results

When Should You Create a New Ad Test?

April 19, 2016 Brad Ad testing

You created an ad test, you waited to accumulate some data, and now you have winners and losers. What do you do next? In reality, you have two simple options: Pause losers & create new ads immediately Pause losers & wait to create new ads There are several considerations to take into account before you […]

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Alpha/Beta or Managed/Discovery Workflow thumbnail

Managing Low Volume Keywords in the Alpha/Beta or Managed/Discovery Workflow

April 12, 2016 Brad Keywords

The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add it as an exact match keyword in the managed (alpha) campaign     This structure […]

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