Negative keywords function in blocking search queries thumbnail

The Negative Keyword Primer for PPC

February 2, 2017 Brad Keywords

Negative keywords are just as important to the success of your paid search account as positive keywords. At their basic level, negatives are filtering words – they stop your ads from showing. At a more crucial level, they can keep your ads from wasting money and impressions on irrelevant search queries, which leads to: Increased […]

0 comments
Read More
Factors that increasing Ad Rank

The Quality Score Webinar is Now Online

January 24, 2017 Brad Quality score

We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work with Quality Score, it’s factors, etc; and then Finch walks through their ‘Wheel of Goodness’ […]

0 comments
Read More
Ad Extensions Analysis thumbnail

How to audit assets (ad extensions)

January 19, 2017 Brad Ads

Assets, previously called ad extensions, are crucial for improving your PPC accounts. Google uses them to decide ad rank and offer users more ways to interact with your ads, like calling directly or visiting specific pages. While assets add clear value, using them effectively across campaigns can be tricky. Let’s say you’re managing dozens or […]

0 comments
Read More
Quality score percentages by factor

Visible Quality Score versus Auction Quality Score

January 12, 2017 Brad Quality score

Most articles on Quality Score are a bit confusing as what you see inside of the AdWords interface and what the articles mention (lowering CPCs, raising positions) are based upon two entirely different numbers. Quality Score, along with your ad extensions and bid determine your ad rank; how high your ad is positioned compared to […]

0 comments
Read More
Brad Geddes at SLCSEM 2016 DMC

How to Combat Rising CPAs with Audience Targeting

October 20, 2016 Brad Google ads insights

One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses: Rising CPAs The difference in audience touch points over the years How audience targeting can help lower CPAs The types of audience targeting What can be done with audiences How to think about audiences in scale A […]

0 comments
Read More
Adalysis Wins Best PPC Management Software Suite at US Search Awards thumbnail

Adalysis Wins Best PPC Management Software Suite at US Search Awards

October 17, 2016 Brad General

Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]

0 comments
Read More
Comparison of STA and ETA

How to Test Expanded Text Ads

August 22, 2016 Brad Ad testing, Ads

In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]

0 comments
Read More
Charts graph CTR by Quality Score thumbnail

Why It’s Impossible to Project ‘Above Average’ CTRs in Quality Score

August 11, 2016 Brad Quality score

We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]

0 comments
Read More
Projected value of visitors thumbnail

A Primer Guide to Why Audience Targeting Should Be Part of Your PPC Efforts

August 4, 2016 Brad Google ads insights

Audience targeting has long been associated with social advertising, and even before that, it was a tactic that you could use across display networks (before Google even rolled out these options). However, audience targeting is part of paid search – and if you’re not using audience targeting, you’re being left behind in your paid search […]

0 comments
Read More
Heatmap with the intersection of ideas for headlines and descriptions, and producible CTR

A different way to think about ad relevance in quality scores

July 28, 2016 Brad Ads, Quality score

Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]

0 comments
Read More

PPC marketing blog

Subscribe today and receive expert insights from the industry veterans at Adalysis.

Is account health holding you back?

Get started today
No credit card needed.
Follow us

Get your free PPC audit