Comparison of Google Ads suggestions and manually created ads performance

How Google’s Automated Ad Suggestions Are Performing

August 21, 2018 Brad Ad testing, Google ads insights

Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then the ad is automatically added live in your account You can easily turn off this […]

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Ad group and keywords organization flowchart

Follow An Easy Flow Chart to Properly Organize Your Ad Groups

August 7, 2018 Brad General, Google ads insights, Keywords

As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]

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Campaign performance visualisation chart thumbnail

How to Turn Complex PPC Data into Simple Stories

July 24, 2018 Brad General, Google ads insights, Performance Analyzer, Reporting

An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]

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US Search Awards 17 Winner

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores

July 10, 2018 Brad General, Tutorials

Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]

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How to Use Attribution Models to Make Data Driven PPC Decisions

How to Use Attribution Models to Make Data Driven PPC Decisions

May 1, 2018 Brad General, Tutorials

Attribution determines how conversion and revenue data is divvied up among clicks when it takes a user multiple visits to convert. According to Nielsen, on average, customers make 6 website visits in the conversion process. That means that if you are not using an attribution model, you are making some of your decisions on incomplete […]

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How to Manage AdWords & Bing Ads Negative Keywords

What You Actually Need to Know to Increase Your Quality Scores

April 10, 2018 Brad General, Tutorials

We could talk about Google AdWords Quality Score for hours (even days). But no one has that much time. So we’ve put together the ‘exactly what you need to know’ guide to Quality Score. There’s no hype, frills, or lots of meaningless charts and data. We get to the point – what you need to […]

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How to Manage AdWords & Bing Ads Negative Keywords

Everything You Need to Know about Negative Keywords to Improve Your PPC Results

March 12, 2018 Brad General, Tutorials

When we think about optimizing PPC accounts; we’re focused on making sure the right ad is being shown to the right person at the right time. We do this through targeting and organization. To ensure these items are working properly, we need to monitor results. Once we’re happy, then our focus is on getting more. […]

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US Search Awards 2017

Thank You For Helping Adalysis Win the Best PPC Management Platform Again

November 20, 2017 Brad General, Google ads insights

Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]

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Unstable quality score trend thumbnail

16 common quality score trends. Some should give you a raise and others get you fired

October 10, 2017 Brad Quality score

We recently introduced a feature that lets you graph keyword and ad group Quality Scores, along with their subfactors. Since then, we’ve been analyzing common Quality Score patterns and the reasons behind them. In this article, we’ll explore the good, the bad, and the downright puzzling. The flatline The flatline never changes. In some cases, […]

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N-gram data on campaign level thumbnail

Using Search Query Data to Inform Negative Keyword or New Product Decisions

Brad Keywords, Search terms

Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords and make them negatives in your account While those are the two most common reasons […]

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